This logo was developed as a core element of the Schouwse Dauw identity, designed to be both distinctive and highly adaptable across different applications.

The symbol combines a clean, geometric 5 point star with a subtle droplet, hinting at dew and the brand’s connection to natural restoration.
Its simplicity allows it to function clearly at small scales, while still carrying enough character to stand on its own.

To support the product range, I expanded the logo into a flexible system using a curated color palette. Each variation corresponds to different ingredients and uses, creating a visual rhythm that is both recognisable and practical.

Across packaging, print, and digital use, the logo maintains a consistent presence while allowing for variation.

The business card design keeps the front minimal and structured, allowing the logo and typography to speak clearly, while the back introduces a more fluid, organic pattern- which can also be found on packaging: once again color coded, to align with ingredients and use.

This contrast (minimal vs. organic/ illustrative) reflects the core of the brand: clean and composed on the surface, with a more expressive, nature-driven layer underneath. The pattern system adds depth and recognisability without overwhelming the design, creating a subtle but distinctive presence.

Together, these elements ensure that even smaller touchpoints feel considered and aligned with the overall identity.