For city marketeer Sara Jansen, I created a comprehensive social media package that reflects both her personal story and professional passions.

Each color and design element tells a part of her journey:

• Rust represents her past: born in Florida, the linework is inspired by a map of the Sunshine State.
• Blue symbolizes her present: the linework here is based on the map of Zeeland.
• Petrol stands for her future: featuring linework that depicts a fictional city, symbolizing growth and ambition.

Sara embodies pride, sophistication, and elegance. The color palette, inspired by the iridescent hues of a peacock, perfectly captures these qualities. After all, there’s no creature more graceful or self-assured.